Writing an Advertisement Analysis Essay Fast
Advertising is one of the most dominant industries in the world today. From electronic media to print ads and social media marketing campaigns, we can spot flashy advertisements and product commercials everywhere. It seems like the only place free of advertisements is your own personal room.
The advertising industry did not go strong over a matter of few years or even decades. This industry existed even in ancient Rome and the Egypt. Fossil evidence shows that these old civilizations used methods for political and commercial advertisements. This is the reason advertising a common subject for essays and research papers. Many teachers ask the students to analyze and compare different advertising campaign in a country or of a certain brand. However, not all students are very good analyst or have in depth knowledge about the advertising industry, it may get difficult to write and advertising analysis essay in no time.
This article talks about easy techniques to break down your advertising analysis essay to save time and efforts.
Give a brief introduction
Never in your essay, assume that the reader will already know about something. Even if you are talking about big brands and multinationals, it is a good idea to give some overview about the company. Discuss it background and origin in a few sentences to show the readers what they are going to read in the rest of your essay. This introduction should be able to show the market position of the brand you are talking about; you need to tell your readers about the competition it faces directly or indirectly. You should point out if the brand under the discussion is a market leader, who sets the trends, second best, or simply a market follower trying to make its space in the industry.
Talk about the target audience
Every brand or business has a certain audience it is looking to capture. You need to find out the target audience of that advertisement and discuss it in your essay. You can easily identify a brand’s target audience by carrying out some research and using your common sense. If a brand talks about fat free products, it aims on people that are obese or health conscious. Clothing stores and clothing brands have a certain audience that you can filter out demographically. A tire manufacture company is pitching to car owners or car producers.
Finally show the popularity of the advertisement
- Social media stats
- TV programs sponsored
- Print magazines and featured papers